For more than last two decades, China has been going through noteworthy changes and transformations that has encouraged from MNCs to Fortune 500 groups and file-profile corporate to small enterprises to enter into its high potential market segment. No denying, when you reckon in terms of GDP and overall purchasing power, in last 2-3 years it has exceeded even the largest economic powerhouse the US. Therefore, your choice to flourish in china market is going to be a masterstroke no doubt. In this direction, your project work should begin with online brand promotional plan; this is where Baidu advertising comes into the project scenario.
The Potential of Baidu Advertising
Baidu is, in essence, china’s largest online advertisement ( Adstochina.westwin.com/Baidu-advertising ) platform and search engine, akin to Google. As of today, it counts more 600,000,000 online searches that comes to approx 70% of the nation’s total search queries and 700 million users, making it top potential traffic producing online web platform for your company.
Before you begin, note carefully that Baidu does not intervene in ad accounts processing. Which is why; being a foreigner, you need to go through an expert seo consultant familiar with the Chinese language and the legal formalities of Baidu advertising.
Given that, the target audience is Chinese, it is essential for you to find and create prospective keywords whereas, the consulting SEO company can be at your help. The keywords need to be compatible to Baidu search engine for its acceptance and getting traffic through Advertisement and PPC campaign.
Baidu Advertising Tools for Effective PPC campaign
• Ad Positioning
With a higher marketing budget, you will be highly benefited with Baidu Alignment service that enables you to view your ad appears with special positioning. This can definitely help you gain increasing traffic to your web page and ads.
• Include Live Chat Tool
You must be aware that live chat is a fantastic choice that helps interested buyers to get to your sales pool to make a query in real time. Baidu Shangqiao is simply that live chat tool, which can be well incorporated in your website plus landing pages.
• Have an Offline Call-Back Service
When the operator is not available for online chat, with ‘Lixian Bao’ tool, your prospective buyers can leave their contact details with a call back request. The service is chargeable; however, with this you can get back to all interested buyers and increase your sales volume.
• Enclose Business Card
Presenting your company, brand, and services with a business card is a great idea to earn increasing customer trust and built brand image in the industry. It appears similar to a logo classified on the search results ( Adstochina.westwin.com/Who-we-are ) pages. You have to get renewal of the service in 6 month’s interval.
• Baidu Qiye Baike
• Interested to include your company’s Wikipedia? As a reputation management tool, the use of Wikipedia is an immense project. Baidu Advertising offers you with Qiye Baike, which is a version of Wiki page.