The landscape of marketing is forever changing, and agencies need to keep up if they want to stay relative. The latest trend emerging from the woodworks is voice marketing. Since 2016, voice assistants - think Alexa and Google Home - have steadily been rising in popularity, and they are now one of the most, if not the most, disruptive forces in customer-channeling. In 2018, voice-enabled devices hit a one-billion-sold mark, and marketers expect that number to double. OC&C Strategy consultants estimate that 55% of adults, compared to the nearly 20% of U.S. adults who report they have one today, will have a voice-assistant by 2022. According to a study from Capgemini, 24% of respondents would rather use a voice assistant to make a purchase than visit a website. So how can your brand utilize this information to build a successful voice marketing strategy? Keep reading to learn more about how you can benefit from a voice marketing agency ( www.drumroll.com/voice-marketing )!
Voice marketing is on a whole other level than digital or lifecycle marketing.( Collapse )