Weibo or Sina Weibo is a microblogging website and one of the largest social media platforms in China. It was launched in 2009 and has over 450 million active users. It has been designed as a social media platform that aims to check incoming posts under control by blocking and tracking sensitive content. The platform’s versatility and sheer numbers make it a very effective and powerful tool to connect with Chinese consumers. If your plan is to enter into the Chinese marketplace, here are some benefits that you are likely to experience with Weibo advertising ( adstochina.westwin.com/Weibo-Advertising ).
Millions and millions of Users
Weibo has over 450 million users which are approximately four times the size of one of the world’s popular microblogging site that dominates the western part of the globe. Although Weibo uses the same features as used in the West, there are much more ways of connecting with the users. It is very popular in China that means you can easily connect with people in every region of China, from rural markets to downtown Beijing.
Despite its massive outreach, the rates for Weibo Advertising are very cost-effective when compared to similar platforms in the West. Once your company is approved and registered in China, the options are rates available for advertising are exceptional and you can the advertising tools available in the platform ensuring that every penny you spent is worthwhile.
Surgical Advertising Options( Collapse )