What do the successful brands know? They understand that a customer is not something that you sell to once and then stop thinking about. Above all things in the marketing world, a brand that has been around for a while gets the concept a lifecycle marketing agency ( www.drumroll.com/lifecycle-marketing ) advocated. What is it, and why does it matter?
Lifecycle marketing is about the customer’s journey through the stages of their experience with the brand and back again to the beginning. In the simplest terms, it is a three-part journey, repeated. Attract, win, and impress. And then around again and again; attract, win, impress. A lifecycle marketing agency can help provide strategies to interest potential customers, but to then also turn those people who are just thinking, or just looking, into new customers. After that, it is a matter of keeping those customers happy so they become lifelong customers, bringing their friends with them and saying great things about your brand along the way.
LIfecycle marketing matters because a good lifecycle marketing strategy builds brand loyalty.
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