September 17th, 2019

What are the Top Benefits of Using Social Media Marketing?

Modern businesses now recognize the significance of social media marketing platform for the success of an online business. The term ‘social media advertising’ involves the use of several tools to help businesses create an online presence. Social media platforms are widely explored by most of the online businesses today due to its ever-increasing potential.

Benefits of Social Media Marketing

Enhance brand awareness

The unfathomable surge in the popularity of the internet has given rise to an assortment of social media platforms such as Twitter, Instagram, YouTube, FaceBook, and LinkedIn. All these platforms are used in modern businesses to connect with millions of consumers all around the world. Social media platforms have become the best tool to create and improve brand awareness and reach out to potential customers, which was simply impossible in earlier days. Today businesses thrive on social media platforms as it helps to convert potential customers into buyers.

Higher search engine ranking

Social media pages help to increase traffic to your website when users search for products and services with keywords. With a social media listing, your business will rank high on search engine pages when a user searches for your product online. By utilizing the right keywords, your business will gain higher visibility and ranking on result pages. This will eventually drive more traffic to your website and improve sales.


Collapse )

How Baidu PPC works?

And when it comes to advertising on Baidu, Baidu PPC ( www.adstochina.westwin/baidu-Pay-Per-Click ) and Baidu SEO are the two main options for advertisers. In this post, we will learn about Baidu PPC.

What is Baidu PPC?

Baidu PPC is a paid advertising system in which advertisers bid for keywords in order to display their clickable ads on Baidu's search results. It works on a similar principle to Google PPC. You bid on the keywords you want to target, your ads are displayed on Baidu's search results page, and you have to pay to Baidu only if your ads get clicked.

Baidu paid ads are displayed at the top of search results on Baidu. Previously 11 ads were allowed, but now only four ads are displayed at the top followed by organic results. And, a maximum of two ads is displayed at the bottom of the search engine result page.

How Baidu PPC works?

Collapse )