Google receives 3.5 billion search queries every day. And in a digitally advanced country like the United States where almost everyone searches online to find services and get information if people are not able to find you online, then you can reckon how many potential customers you are going to miss out.
In this post, we will look at the key reasons why you should invest in search engine optimization (SEO) for your local business.
1. Increase website traffic
SEO helps your website to rank at top positions on the search engine result page. As we discussed earlier more than 90% of traffic is garnered by the first page, so ranking on the first page will increase your website traffic significantly. More importantly, it is the quality web traffic which has better chances of conversion because users are already looking for the similar services that you providing. Increase in website traffic gives you more opportunities for sales.
2. High ROI
If you implement your SEO strategy right, it will give you high returns on investment because it targets users who are actively looking for your services and products online. Initially, returns may not be high, but once your website start ranking at the top positions; it will offer you great returns. It is because SEO efforts take time to show results. Your website will not show on the top positions in search results overnight. But once your website start featuring at the top positions, it will give you a lot of customers.
3. Improve Brand awareness
SEO in El Paso ( brazosvalleymarketing.com/el-paso-seo ) helps improve brand awareness of the business. Users perceive companies on the first page to be more trustworthy. So, if your website ranks at the top positions in search results, it will get more exposure and gradually users start perceiving your company as a credible source of information. And when they actually want to make a purchase, they will prefer your company over your competitors.
4. Fewer expenses
SEO is one of the most effective and affordable marketing strategies for small businesses. You don’t have to pay for expensive ads. You can advertise your business 24/7. It improves the loading speed of the website and makes your website user-friendly. Hence, it is much efficient option for advertising than paid advertising which offers lasting results and better returns. More importantly, unlike PPC, it will not immediately drop your traffic to nothing when you stop SEO of your website.
So these are the key reasons why you should invest in SEO in El Paso ( www.BrazosValleyMarketing.com ) for your small business.